Alpha Bank: A new identity for a Bank that has already transformed
Alpha Bank: A new identity for a Bank that has already transformed
“Building Progress Together”: Alpha Bank pools its capabilities to support every customer’s journey
Alpha Bank has unveiled its new corporate identity, reflecting the transformation and dynamic growth it has achieved in recent years, under the central message “Building Progress Together”. The refreshed identity captures the contemporary character of a strong banking Group with an international footprint that draws on its enhanced capabilities and expertise to deliver comprehensive financial solutions to individuals and businesses alike.
“We have grown to become more relevant, and our success cannot be greater than the success of those we serve – our customers”, said Vassilis Psaltis, CEO of Alpha Bank Group, adding: “Our new identity reflects the Alpha Bank we have already built. Our history remains an integral part of who we are, while our current capabilities find expression in a renewed, contemporary identity”. Mr Psaltis linked the new identity to two strategic directions: fully covering the financial needs of businesses and establishing Alpha Bank as a trusted advisor to individuals in designing their lifelong financial planning, at every stage of their journey.
For his part, Miltos Michaelas, CEO of Alpha Bank Cyprus, noted: “Alpha Bank’s new corporate identity reflects the Group’s dynamic evolution and marks another important milestone in our growth journey in Cyprus. “Building Progress Together” encapsulates the philosophy underpinning the modern Alpha Bank Cyprus: A Bank that is closer to individuals and businesses, offering tailored service, modern solutions and meaningful advisory support. Drawing on the strength and expertise of the Group, we continue to evolve, creating new opportunities for our customers and actively contributing to the growth of the Cypriot economy”.
The symbol: Where history meets Alpha Bank’s modern identity
At the heart of the new corporate identity lies the Silver Stater of Aegina, the historic 2,600-year-old coin, a symbol of trust chosen by Yiannis Kostopoulos as the Bank’s emblem in 1972. Its updated version brings together Alpha Bank’s historical heritage and contemporary identity. The redesigned symbol provides the foundation for a unified visual identity, while the timeless concept of “Together” takes on renewed meaning, expressing the Bank’s relationship of trust with its customers and its commitment to evolving alongside them.
The campaign: “Building Progress Together”
The new corporate campaign, entitled “Building Progress Together”, launches today.
It opens with an observation: “No two lives are alike. So why should the ways you support them be the same?” and concludes with a definition: “Together isn’t about offering the same thing to everyone. It is about understanding what each person needs.” A “new Together” that believes in whatever you create, stands by you no matter how far you wish to go, is open to all and different to each person, broadens your horizons and unlocks your potential. Concluding with the message “Building Progress Together”, the campaign highlights the Bank’s role as a companion on every customer’s journey, supporting them in pursuing and achieving their goals.
