In the context of the 32nd Annual Awareness and Prevention Week for Chronic Kidney Disease, Alpha Bank Cyprus Ltd has participated, together with its Staff, in the global campaign #ShowΥourΚidneys, honouring 14 March, World Kidney Day.
The #ShowYourKidneys initiative is part of a broader effort to raise awareness in society on information, prevention and recognition of the risk factors associated with chronic kidney disease. Using Social Media as its main platform, this global movement encourages individuals, organised and non-organised groups to participate by posting photos with their fists placed near the location of the kidneys, i.e. on either side of the waist, highlighting in this way the importance of our kidneys and supporting awareness efforts for Chronic Kidney Disease.
The Bank has taken part in this global initiative in the context of its Corporate Responsibility Program, by posting on its Social Media channels photos showing members of its Staff making the distinctive gesture with their fists, encouraging others to do the same, reinforcing at the same time the message of awareness and information on chronic kidney diseases.
