The event takes place under the auspices of the President of the Cypriot House of Representatives, Ms. Annita Demetriou and is dedicated exclusively to all women and men who fight against breast cancer, with the aim of highlighting the importance of "fighting TOGETHER and not alone"
 
Alpha Bank Cyprus, consistent with Corporate Responsibility Actions, along with Coco-Mat, joined forces this year with Europa Donna Cyprus to implement the Program, "The Pillow Positive Project" in Cyprus. This initiative seeks both to raise awareness about breast cancer and to provide practical support and relief to women undergoing surgery. Through the partnership, heart-shaped pillows are offered to women recovering as a symbol of support and positive energy.